PimPay

Established in 2013, PimPay is a Russian working capital financing service for the e-commerce industry which is changing the game for online shops. Instead of waiting 7-28 days for goods to be delivered to get paid, PimPay allows shops to receive cash before delivery. PimPay offers these low-risk business loans relying on its independently developed scoring model, automatic control and repayment mechanisms.

Pimpay’s unique scoring model is based on the purchase rate, which is the main indicator for e-shop performance. The purchase rate is comprised of many parameters, such as the customer’s location, purchase history, type of parcel, gender etc. Along with the close integration with couriers, this allows PimPay to efficiently manage the risk.

PimPay has a diversified funding structure consisting mainly of a long-term loan from a financial investor maturing in 2H 2019, as well as local bank funding, and loans from investment funds and private investors.