Diversification: Investment strategy
12 minute readEvery investor, from those just starting out to those refining their approach, eventually faces the same challenge: growing wealth while managing risk. Investment diversification is one of the most effective ways to do this.
This guide explains what diversification in investing is and how you can apply it to build a portfolio designed for consistent returns under varying market conditions.
Learn the core ideas behind how investors diversify portfolios, explore different methods, and discover practical strategies for a range of experience levels and risk preferences.
We'll also highlight common mistakes to avoid, and how platforms like Mintos help simplify the process. It's possible to diversify even with smaller amounts, all while earning passive income and working toward your financial goals.
If your aim is steady growth and protection against market swings, diversification offers a way to manage risk and return.







Table of contents
What is diversification?
When you start investing, one of your very first questions will likely center around what to invest in, with countless options to choose from. At first glance, picking a single type of investment might seem like the easiest way to begin, and it can be tempting to put all your money into it. There’s less to consider and keep track of. But this kind of all-or-nothing approach increases your exposure to risk.
One of the first concepts introduced in investing basics is the meaning of diversification. It’s a strategy that reduces risk by spreading your money across different asset classes, industries, and regions. The idea is that not all investments respond in the same way to market changes. Some may decline, while others may remain stable or even increase in value. Holding a range of investments reduces the impact of any one setback.
Take this real-world example: Suppose you invested only in tech stocks, riding the wave of recent strong performance across the sector. Then, in April 2025, new U.S. export restrictions targeting semiconductors caused a broad sell-off in the tech industry. Companies across the sector saw their share prices drop—chipmakers, cloud providers, and AI firms alike. Businesses in the same sector face common risks, such as regulation, supply chains, or investor sentiment. When one is affected, others follow.
For someone invested only in tech, that single event could have pulled down their entire portfolio. But if your investments also included healthcare stocks, real estate, or government bonds, those assets might have held steady or even gained¹. One of the major benefits of diversification is that it reduces the chance that one market event will dominate your returns, keeping your portfolio more balanced overall and supports steadier progress toward your financial goals.
When selecting investments, check how they perform under stress. Pair assets that respond differently to interest rate changes, inflation, or economic cycles. For example, mix growth-oriented stocks with bonds or real estate to reduce the impact of market swings. The goal is to limit overlap, not just add variety.
At its core, the concept of diversification lies in avoiding reliance on a single outcome, no matter how promising it seems.

Everything you need to know about portfolio diversification
Read on blogPorque é que a diversificação é importante
Why diversify? Because if your entire portfolio depends on one investment, even a single setback can expose you to significant investment risks. That’s a fragile position for any investor.
Additionally, diversification stabilizes returns. Portfolios that combine higher-risk and more stable assets tend to move more gradually over time. And that’s where the importance of diversification really shows. Big losses take time to recover. If your portfolio drops 50%, you need a 100% gain just to break even. By avoiding deep losses through diversification, you support steady compounding and keeps you moving toward your financial goals.
There’s a psychological benefit as well. Wild swings can trigger emotional decisions, like selling at the wrong time, which can hurt your long-term outcomes. In a downturn, investors with diversified portfolios will find themselves better equipped to weather market ups and downs, while those holding concentrated positions may struggle to stay calm during volatility. This behavioral stability protects your capital and your confidence when making investment decisions.
Ultimately, risk diversification empowers you to build a portfolio that grows with you. Resilient, balanced, and built for the long term.

Learn the importance of risk diversification
Read on blogTypes of diversification
So far, we’ve focused on the risk of concentrating your entire portfolio in a single investment. Diversification also involves choosing types of investments that are likely to perform differently under varying market conditions.
Correlation refers to how these assets move in relation to each other. When assets are closely correlated, they tend to rise and fall together, which limits the benefit of diversification. A well-diversified portfolio includes assets with low or negative correlation, so if one drops in value, others may hold steady or rise.
The main types of diversification include diversification by asset class, geography, and sector. Each type spread your capital across investments that are influenced by different factors such as interest rates, regional policies, or industry trends. Since these factors don’t affect all assets in the same way, their returns often show low or negative correlation, resulting in a diversified portfolio.
1. Asset class diversification

This is the most common approach. It involves spreading your money across different types of investments, also known as asset classes. These include stocks, bonds, loans, real estate, money market funds, and newer alternatives like crypto.
Each asset class responds differently to economic shifts. Consider a situation where inflation is high, and interest rates rise in response. This can slow down economic activity and reduce demand in sectors like retail or manufacturing. However, not all investments are affected in the same way.
Money market funds might provide stability when central banks raise interest rates, as they can produce more attractive yields with lower risk. Loan-backed investments may continue to generate passive income if borrowers stay current on repayments. These underlying loans are usually structured with fixed terms and interest rates or directly linked to equity performance, which provide a level of predictability.
When you hold a mix of asset classes, you reduce the chance that one single event impacts everything at once. This is the basis of asset class diversification.
Investment products like ETFs and bonds make diversification more accessible. ETFs expose you to a broad mix of assets, sometimes across entire markers or sectors, through a single investment product. Bonds, on the other hand, typically more stable than equities, reduce overall portfolio volatility.
Holding bonds through diversified vehicles, like bond ETFs or managed strategies, can spread risk efficiently without requiring you to select and manage individual securities.
2. Geographic diversification

Markets in different countries don’t move in sync. Economic growth, interest rates, inflation, and political events vary by region. Investing in loans issued across countries, or in international ETFs, can reduce country-specific risk. This is especially important for investors who live in smaller economies or who want to avoid relying only on their home market.
Currency diversification is part of this. Holding investments in different currencies protects you from local currency fluctuations. If your home currency weakens, assets held in stronger currencies may gain relative value.
Geographic diversification creates a buffer when one country or region experiences a downturn. It also expands your access to growth by including markets that may be developing faster or recovering sooner than others.
3. Sector diversification

Different industries perform well at different times. Technology may grow during periods of innovation, while utilities may stay steady during economic downturns. Healthcare, finance, energy, and consumer goods each follow their own patterns.
When you spread your investments across industries, you reduce the risk of being too exposed to one area. For example, if tech stocks decline due to new regulations, your investments in real estate or health care might not be affected.
This is especially useful in public markets, but also applies to alternative investments. Even within a loan portfolio, you can diversify by borrower type, business model, and region. The goal is to avoid overdependence on any one industry.

How strategic asset allocation can improve returns
Read on blogAnother important layer is diversification over time. A well-structured portfolio considers not just what you invest in, but also when those investments mature.
Including a mix of short-term, mid-term, and long-term assets helps you manage liquidity without compromising your long-term goals.
Diversification over time works best when you have access to different investment terms. Mintos enables this by offering products with varying durations and risk characteristics. You can keep funds available for near-term goals while positioning other investments for long-term growth, all within a single platform.
Investment options that help you diversify
What makes diversification powerful as a strategy is that it offers many approaches, which you can tailor to match your goals and risk tolerance.
Investments vary in the roles they play within a portfolio, and each investment type supports different financial goals. The right mix depends on your goals and how each investment type fits into your strategy. Up next, we’ll look at some of the best investments for diversification, which includes investments other than stocks.
Empréstimos

Unlike traditional assets that follow market trends, loans are repaid by borrowers on a set schedule. This means their value is less affected by stock market swings, making them a strong option for diversification.
You can also invest in loans across different loan types, terms, borrower profiles, industries, and regions, which reduces your exposure to any single risk factor. Learn more about loans
Obrigações

For investors beginning to explore what bonds are, they’re a popular option for earning consistent monthly income and adding stability to a portfolio.
With a wide range of bonds to choose from, you can build a portfolio across different issuers, sectors, credit qualities, and maturities.This variety gives you the flexibility to balance risk and return and add stability to your broader investment strategy. Bonds can act as a cushion when other parts of your portfolio are more volatile, making them a valuable component of diversification. Learn more about bonds
Imobiliário

Real estate is a time-tested way to generate stable, long-term returns. Passive real estate investing allows you to earn from residential properties without owning or managing them directly.
Returns come from rent payments, and over time, there’s also potential for property value growth. Real estate adds exposure to a tangible asset class that’s influenced more by local housing demand and inflation than by market cycles. You can invest across different locations and types of properties (residential, commercial, mixed-use), to balance risk and generate steady, inflation-resistant returns. Learn more about real estate
ETF

ETFs are a practical way to diversify investments and generate income. Each fund holds a basket of assets such as stocks, bonds, or both. This means your investment is spread across many assets at once. If one asset in the fund loses value, the impact can be offset by others performing well, which helps reduce overall risk.
An ETF investment strategy can focus on income, growth, or both. With exposure to different sectors and markets, ETFs help build a diversified portfolio that supports a range of financial goals. Learn more about ETFs
Money market funds (MMFs)

Money market funds are designed to keep your money safe and accessible, while offering returns that typically outperform savings accounts. MMFs provide balance to a portfolio as a stable, low-risk option as they’re a smart complement to more volatile assets, while also providing a way to diversify cash holdings beyond the limits of traditional bank protection.
A key strength of MMFs is liquidity, since you can usually access your funds relatively quickly. That makes them especially useful for emergency savings, near-term plans, or simply staying flexible in fast-changing markets.
Cryptocurrencies

Cryptocurrencies are highly volatile and speculative, but can still play a role in a diversified portfolio, due to their independence from traditional financial systems. A small crypto allocation can help offset exposure to traditional markets like equities and bonds, but it’s best used cautiously.
While not suited for all investors, those with a higher risk tolerance could benefit from diversifying with cryptocurrency as it can complement more stable investments. Used carefully, it may help offset losses during periods when traditional markets are under pressure.
Common diversification strategies
Diversification works best when it reflects your personal risk tolerance, as every investor handles risk differently. Some investors aim for stability and prefer lower-yield assets with more predictable performance, while others are comfortable taking on more risk in pursuit of higher returns. The way you allocate your investments should reflect both your financial goals and your ability to stay committed through market ups and downs.
One common diversification strategy is portfolio rebalancing. Over time, certain investments may grow faster than others, causing your portfolio to drift away from your original investment strategy.
For example, say you planned to have 40% of your portfolio in loans, 40% in bonds, and 20% in real estate. If loan investments perform strongly for a period, they might grow to represent 60% of your portfolio. You're now more exposed to a single asset class than you intended, which can increase your overall risk. Rebalancing would involve moving some of that excess capital into bonds or real estate to bring each portion of your portfolio back to its intended share. This maintains the level of diversification and risk you're comfortable with, even as market conditions change.
While not a diversification strategy in itself, dollar-cost averaging is a common approach to reduce the impact of market timing. Instead of investing a lump sum all at once, you invest smaller amounts at regular intervals. This spreads your entry points across different market conditions. When prices are high, you buy fewer units. When prices drop, you buy more. This lowers your average purchase cost and lessens the impact of short-term volatility.
These strategies all connect to the question of how to diversify in practice. Used together, they form a strong portfolio strategy that balances short-term swings with long-term progress.

How strategic asset allocation can improve returns
Read on blogDiversification mistakes to avoid
Diversification works best when applied with intention. Avoid these common diversification mistakes to reduce portfolio errors and make sure your strategy delivers real value.
Over-diversification
Spreading your money across too many assets without a clear plan can reduce returns and create unnecessary complexity. Holding a long list of investments isn’t the same as having a balanced portfolio. Focus on quality and fit, not quantity.
Overlapping assets
Investments may look different but behave similarly. For example, real estate investment trusts (REITs) and utility stocks might both decline during periods of rising inflation, since both depend heavily on debt financing. When asset correlation is high, you miss out on true diversification.
Neglecting rebalancing
Market shifts can change your asset allocation over time. Without regular portfolio reviews, your strategy can drift and increase unintended risks. Rebalancing maintains alignment with your goals and preserves effective risk diversification.
Spot overlap by comparing performance. Two investments might appear different, but still move the same way in response to interest rates or economic changes.
If their performance tracks too closely over time, they likely expose you to similar risks. Use a portfolio tracker or historical chart to compare how each asset has performed during different market cycles. The more closely they move together, the less diversification you actually have.
How to build a diversified portfolio (Step-by-step)
Figuring out how to diversify your portfolio can feel overwhelming. Use these five steps to create a plan that supports long-term growth and stability.
Define your financial goals
Before you invest, get clear on what you're aiming for. Are you saving for retirement, building an emergency fund, or growing long-term wealth? Your financial goals will guide every decision you make.

A beginner’s guide to start investing
Read on blogUnderstand your risk tolerance
Every investor has a different comfort level with risk. Some are okay with short-term losses for higher potential gains. Others prefer stability and steady income. Be honest about how much fluctuation you’re willing to accept.

A comprehensive guide to investment risks
Read on blogChoose a mix of investments
Use your goals and risk tolerance to pick a blend of assets. This might include loans, bonds, ETFs, passive real estate, or Smart Cash. The right balance supports your plan and reduces overreliance on any single asset.

Consider these investment options
Read on blogStart small
You don’t need a lot to get going. If you're asking how much money do I need to invest, the answer is: not much. Mintos, for example, lets you start with just €50.

How much money do I need to invest?
Read on blogMonitor and rebalance
Markets shift over time. A solid portfolio today might drift off balance in a few months. Rebalancing helps keep your investments aligned with your goals. Check in regularly and adjust as needed.
Not sure when to start investing? The best time is as soon as you're ready to commit to the process. Every small step you take sets you up for long-term growth.

Discover the best time to start investing
Read on blogEven after following all the steps, you might still wonder if you’re diversified enough.
Ask yourself:
If you're answering “yes” to most of these, you're likely building a portfolio with diversification in mind.
How Mintos helps you diversify
We’ve covered how effective diversification depends on access to different asset types, risk profiles, and time horizons. Mintos brings these elements together on a single platform, so it’s straightforward to construct a portfolio that is both balanced and aligned with your long-term objectives.
Empréstimos
Tap into loan investing as an alternative asset class that delivers regular repayments. Diversify across borrower types, sectors, geographies, and risk levels. Choose automated strategies or take a hands-on approach to match your investing style. While Mintos is not a p2p diversification platform, it offers access to loan-based investments with greater regulation, transparency, and risk management.
Obrigações
Start from just €50 and invest in bonds with regular returns. A reliable option for generating stable, passive income and reducing reliance on equity markets.
Passive real estate
Access rental income from residential property investments without owning or managing a property. Earn monthly income with lower capital requirements and no operational hassle.
Smart Cash
Keep your money working with a highly-rated money market fund. Add short-term liquidity while earning higher interest than traditional savings accounts.
ETF
Invest globally through a single, commission-free portfolio. Get diversified exposure to stocks and bonds across markets, starting from €50.
You can diversify with Mintos with products designed to suit different goals and preferences, with low entry points, a wide range of asset types, and clear risk profiles.
Start diversifying with Mintos
Diversification works best when you have the right tools and a clear strategy. Mintos brings together the elements you need to build a balanced, resilient portfolio in one place, perfect for a beginner investing.
Whether you're looking for stable income, long-term growth, or short-term liquidity, Mintos helps you create a mix that fits your goals. With access to loans, bonds, ETFs, passive real estate, and Smart Cash, you can invest across asset types, regions, and risk levels, without switching platforms or managing multiple accounts. You can choose to invest manually or use automated strategies that take care of diversification for you, based on the preferences you set.
Mintos is built to support both experienced investors and those just getting started, with low entry points, clear risk profiles, and transparent performance tracking.
Ready to take the first step? Start diversifying today.
